Online Catalogue last updated 25th of June 2012
By John Farnworth
A remarkable collection of Massey-Harris, Ferguson and Massey Ferguson advertising material charting 150 years of tractor and agricultural machinery progress, this wonderfully evocative book includes machinery advertising from many of the companies which became part of Massey Ferguson's international portfolio. Companies taken over by Massey and Harris before and after their amalgamation in 1891, the Ferguson heritage and Landini are all included. The link with H V McKay and Sunshine products in Australia, and the Massey family involvement with the L D Sawyer Company in Ontario are also featured. The selection also highlights the changing focus of the advertising, as well as changes in artistic approach and print production technology.
This book will be of value to all those interested in the history of Massey-Harris, Ferguson, Massey Ferguson and related companies; tractor and machinery enthusiasts; farm machinery and agricultural historians; advertising and marketing professionals and literature enthusiasts. It is a valuable complement to the author's earlier works on the history of Massey Ferguson and Ferguson.
Hardback; 220mm x 283mm; Four colour throughout; 342 illustrations
John Farnworth has made significant and comprehensive contributions to Massey Ferguson history with his other works, "Ferguson Implements and Accessories", "The Massey Legacy" volumes I and II, "Fergusons: the Hunday Experience", "A World Wide Guide to Massey Harris, Ferguson & Early Massey Ferguson Tractors", "A World Wide Guide to Massey Ferguson Industrial and Construction Equipment", and "A World Wide Guide to Massey Ferguson 100 & 1000 Tractors"..
Code No. 008991, 342 pages, ISBN 0852365284, $46.00