Online Catalogue last updated 26th of November 2008
This book ploughs a contemporary furrow through the heritage of one of America's oldest and most respected corporations. The book pairs a collection of rare photographs with statements illuminating the company's four sustaining values - quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plough that ushered in mechanical agriculture Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations. We hope the book will serve as a source of inspiration to all whom are touched by John Deere.
"In this age of overnight successes and failures, it is awe-inspiring to realize that John Deere has been doing business since 1837. The principles and values that have made this company great and have enabled it to endure are as relevant in the 21st century as they were in the 19th: quality, innovation, integrity, and commitment. Illumination and entertaining, this is a wonderful book about a wonderful company."
- Dr. Michael Hammer, author of Reengineering the Corporation: a Manifesto for Business Revolution.
Code No. 009701, ISBN 0866912762